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Vassar’s new viewbook wins Circle of Excellence Award

Vassar’s new viewbook for prospective students won a Circle of Excellence Award from the Council for Advancement and Support of Education. A panel of experts selected the publication for a silver award.

This year, 629 higher education institutions, independent schools and nonprofits from around the world submitted more than 3,000 entries in 100 categories for consideration in the Circle of Excellence awards program.

Vassar’s winning design reflected a strategic decision to connect with prospective students through emotionally engaging photographs. The book can be viewed here.

“More and more colleges are opting out of printed admissions materials and relying solely on the web to communicate with prospective students, but we feel strongly that our print publications are still an important part of our admissions outreach,” said editorial director Julia Vandevelder. “In this new viewbook, we used minimal text and large photographs that capture the feeling of the Vassar experience.” 

The Council for Advancement and Support of Education is one of the largest international associations of education institutions, serving more than 3,650 universities, colleges, schools and related organizations in more than 80 countries. CASE is the leading resource for professional development, information, and standards in the fields of alumni relations, communications, educational fundraising and marketing.

Vassar College is a highly selective, coeducational, independent, residential, liberal arts college founded in 1861.

Posted by Office of Communications Friday, June 20, 2014